eCommerce SEO built to make you the answer

Working with a specialist eCommerce agency means we already speak your language, know your platform, and know the tactics that move organic revenue for brands like yours, so you grow faster than you would with a generalist.

SEO is no longer just about Google

Whether you call it GEO, AEO or AIO, it's all built on SEO, so we put it under one umbrella: AEO. The principles that win discovery haven't changed across relevance, authority, experience. What's changed is where you need to show up. We cut through the noise and build organic strategies that win in Google's results, in AI overviews, and in the answers customers now trust to buy.

Technical SEO

Our bread and butter. NOVOS was born from the need for hands-on platform specialists, starting with Magento and headless, evolving as the market did. Over 70% of our clients are now on Shopify Plus.

Headless CMS

We've worked on some of the largest headless builds in the UK across React and Angular through Prismic, Contentful and more. It's maximum complexity & maximum SEO opportunity, when it's done right.

International SEO

We support brands across the US and major EU markets such as Osprey, Ruggable & Lush, whether scaling an existing market or identifying and launching the highest-opportunity new ones.

Content

Our proprietary framework for how eCommerce brands need to think about content in the age of AI Search. We capture the demand your TikTok, Meta and wider marketing already create, and convert it through AI search and SEO content.

Feed SEO

Organic feeds are a major lever in eCommerce SEO. We duplicate and manage your feeds from an SEO perspective, running a testing methodology we call Feed CRO.

Link Building

An in-house team building deep, relevant coverage that makes you a niche authority in your categories — prospected through our proprietary relevancy tool, not vanity authority metrics.

See Our Work In Action

SEOPaid MediaAEODigital PRMigrationsShopify Experts

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YuMove

Driving 300%+ organic visibility growth for the UK's leading joint-care brand

Vitabiotics

Supplementing Vitabiotics Growth with 46% More Revenue

Not On The Highstreet

How Building a Blog From Scratch Drove £75,000+ in Revenue in 15 Months

The Sports Edit

How PLP Optimisation Moved 9 Out of 10 Target Keywords to Page 1 in 6 Months

Pooch & Mutt

Pawesome >200% revenue growth across core categories

MORI

How We Increased MORI’s December Revenue by 73% YoY

Tapo UK

Growing Tapo UK’s Organic Revneue by 52% MoM

Watches of Switzerland

Carrying Out A Successful Site Migration for Watches of Switzerland

Bloom & Wild

Successfully Combining Brand Marketing & Digital PR for Bloom & Wild

What Makes Us Different

Get the most out of your paid & SEO budgets

We know what works to drive SEO performance and how that data can drive more efficient paid campaigns for sustainable and long-term growth.

We're “Service First”

We align with how you work to make our partnership as easy as possible.

External Team Collaboration

We work with developers, internal teams and external partners to deliver an SEO strategy that makes an impact.

Regular Check-Ins

Communication is key; that’s why we have daily communications via IM, biweekly catch up calls, monthly reports, and regular strategy refreshes.

Move beyond vanity metrics and channel dependency.

If you want a partner obsessed with quality work, long-term visibility and an AI-proof strategy, we should talk. We're the agency eCommerce brands turn to when long-term growth matters.

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What our clients say...

"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad

SEO Manager

"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria

eCommerce Director, ThruDark

"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern

Associate Director eCommerce EMEA at Helen of Troy Ltd

Ready to be the answer^TM in your category?

Let's build the organic engine that makes your brand the one customers find first.