Since day one, strategy has been at the core of NOVOS. As an eCommerce leader, you don't need another execution shop, you need a partner who tells you how you're going to win a crowded market, then delivers it. Because we only work with eCommerce brands, every strategy is built around your specific market position and resources.
Everything we do runs through five connected pillars — not a menu of services, an operating system for organic growth.
Strategy — Market position · demand capture · growth plan · opportunity & ROI forecast · new markets
Technical SEO — Migrations · shopping feeds · international · platform nuance · site architecture
Content — The SEED Framework — Situational search · experienced, expert-led content · enhanced PDPs · distinct brand values
Digital PR — Campaigns · reactive & trends · brand, link & citation building
Reporting & Performance — Revenue & ROI · keyword growth · brand discovery · visibility across SEO and AI
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In Month 1, we deliver a Growth strategy which broadly covers the following deliverables. We then provide a detailed roadmap that clearly shows where your investment is going. Our clients typically share this roadmap along with our ROI forecast when presenting to their leadership. This provides peace of mind by answering crucial questions: what you're paying for, what you'll receive, what you'll achieve, and by when.
Ongoing deliverables typically include the following, but are adapted to your unique needs, resources and position in the market.
NOVOS was born out of platform nuance from our in-house experience of working with Magento at MADE. As the team expanded, we gained valuable expertise across Shopify, Magento, Salesforce and a variety of advanced JavaScript headless setups.
When it comes to SEO content, an SEO can’t offer the industry nuance needed to cut through the requirements of EEAT. This decision was further vindicated with the rise of AI-created content. We focus on strategy and find you a content production solution that understands your market.
Our in-house experience with SEO agencies revealed a flawed model: quarterly campaigns that created unnatural spikes in backlinks with no consideration for ROI, business needs, or broader strategy. That's why we prioritise consistent, niche-relevant coverage that benefits your brand & products.
Our reports are delivered monthly and quarterly. We outline:
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We’d love to help you achieve organic growth for your eCommerce brand & reduce reliance on paid media.