Be the answer^™when your customers ask AI.

ChatGPT, Claude and Google's AI are now where buying decisions start. Many eCommerce brands are invisible in those answers and their competitors are becoming the default recommendation. We close that gap.

Our AEO Search Offering

Call it what you want. We just call it AEO.

GEO on Monday, AEO on Tuesday, GXO on Wednesday... there's a new acronym every week. Underneath the hype it runs on the same fundamentals SEO always has across relevance, authority, experience.

Here's the part the hype merchants won't tell you and the part the sceptics get wrong. "Rooted in SEO" doesn't make it easy. Right now, most eCommerce brands are invisible in AI answers and have no idea why it;s happening. Winning that space is a specialist discipline across the content, the citations, the structured authority and the measurement are all different. We've built the methodology to win it.

You don't need a GEO-only agency chasing acronyms. You need a search partner that wins AEO as part of the whole picture, with the SEO and PR muscle to actually do it.

SEO vs AEO

Here's a simplified overview of how we approach AI search for eCommerce and retail brands through our core services - accounting for what's commonly called "GEO."

Stage	Focus	Optimisation Examples	Analogy
Search Engine (Retrieval)	SEO Crawl, index, rank	Internal links, meta tags, site speed, and architecture	"You're seen"
Relevance Engine (Reranking)	AEO Match intent & context	Topic depth, persona fit, originality	"You're relevant"
Answer Engine (Output)	DPR Authority & trust	Brand mentions, citations, external validation	"You're mentioned"

Stage

Focus

Optimisation Examples

Analogy

Search Engine (Retrieval)

SEO

Crawl, index, rank

Internal links, meta tags, site speed, and architecture

"You're seen"

Relevance Engine (Reranking)

AEO

Match intent & context

Topic depth, persona fit, originality

"You're relevant"

Answer Engine (Output)

DPR

Authority & trust

Brand mentions, citations, external validation

"You're mentioned"

For SEO professionals, this “GEO” stage is simply about adapting content to the new landscape - the same way it's always adapted to changes in search.

How visible are you, right now?

Ask ChatGPT to recommend a brand in your category. If it's not you, that's revenue going to whoever it named. We track your visibility across the major AI engines, find where you're being left out, and build the authority that gets you cited, then we prove the movement.

Everything You Need to Know About AEO

Large language models (LLMs) need a source to reference and retrieve information. Naturally, this is going to be search results, as it’s right there and ranked - why would you not leverage it?

If you don’t have good SEO, you won’t have good AEO, as your brand and products won’t be discovered.

As it stands, LLM bots are not as sophisticated as Google. An example of this is its inability to read JavaScript; therefore to get visible to LLMs you need to implement technical SEO best practices.

GEO stands for Answer Engine Optimisation, referring to optimising for AI-driven search results (ChatGPT, Perplexity, Gemini, etc.). The narrative you may hear is ‘SEO’ is dead and GEO is the new channel to focus on. This isn’t the case, the element referred to as ‘AEO’ is just an adaption of how SEO works with this new technology.

Digital PR (or offsite SEO) now incorporates citation building. The approach is similar to before, but with a key difference: each AI assistant has its own criteria for determining which sites are relevant, trustworthy, and authoritative.

This means you could argue you need roughly twice as much Digital PR activity compared to traditional SEO.

You need backlinks to achieve strong SEO rankings so LLMs can actually retrieve your content. But your brand also needs coverage in publications that each LLM deems authoritative - and these may differ from the sources that built your existing SEO rankings.

No, you don't. Why? If you're struggling with LLM visibility, a "GEO agency" will simply work on your SEO rankings so you can actually be discovered and retrieved. AEO is just part of the broader, evolving scope of organic search. An SEO agency that's on top of the changing landscape will have AEO covered as part of standard SEO delivery. Get in touch today, and we'll give you a free consultation on how AI search works for eCommerce brands.

A CMO's Guide to AI Search

Report to a board that's asking about AI? This guide cuts through the noise of what AEO actually is, how it differs from SEO, and how LLMs decide which brands to surface. Built for eCommerce leaders who want the competitive advantage before everyone else catches on.

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