About Us

Why we became an employee owned company

Careers

Integrated SEO Strategy designed for eCommerce brands

The principles that drive discovery across relevance, authority, experience, haven't changed. We build SEO infrastructure that wins the rankings and the revenue behind them. 
Technical SEO · Content strategy · Link building · Organic feed management · International SEO · Replatforming

Organic Search

Be the answer™ when your customers ask AI.

The wedge no one else owns. Most brands are invisible in AI answers and don't know it. We make you the brand all LLMs cite, recommend and surface, and this gets measured and tracked, not guessed.
AI search optimisation · Citation building · LLM visibility tracking · Content built for AI

AI Visibility (AEO)

Persona-Led Paid Media Strategy for eCommerce Growth

Our paid studio builds the persona-led creative and campaigns that generate attention, then feeds that demand straight back into search and discovery. Paid social · Paid search · Creative production · Feed management · Persona-led performance

Paid Media

Get into the publications your customers read and the AI engines they now ask.

Brand-building coverage on the publications that matter, scored against our proprietary relevancy metric. We position you ahead of trends and as the authority in your category, earning the links and citations that feed everything else. 
Brand PR · Digital PR · Link building · Trends & reactive PR



Digital PR

Services

Case Studies

How Osprey became the #1 brand in LLMs in its category

How Osprey became the #1 brand in AI answers in its category.

Osprey 

How we made Ruggable the market leader in rugs

How We Made Ruggable The Market Leader For The Rugs Industry

Ruggable

Supplementing growth with 152%+visibility

Supplementing Vitabiotics Growth with 46% More Revenue

Vitabiotics

Join Our Exclusive AI Search Substack Community - It’s Free!

Be The Answer: The Playbook for eCommerce Visibility in 2026

Contact Us

Baby & Toddler

Pets

Automotive

Jewellery

Health

Home & Interior

Food & Beverage

Fashion

Marketplace

Ourselves

Lifestyle

eCommerce Agency NOVOS Expands with New Paid Media Offering

NOVOS 2025 Wrapped

How to Optimise your search on channels other than Google

How to Prove the ROI of PR in 2025

How Different LLMs Tell Different Stories About Your Brand

Why your feed Is no longer just a paid media input.

The Most Expensive Blind Spot in eCommerce: Your Product Feed

How To Build Personas To Help You Enrich Product Pages

Google’s AI Max is coming to Shopping. Success won’t just depend on your campaigns. It will increasingly be driven by the quality of your PDPs and product feed.


AI Max Only Works If Your SEO & GEO Have Done the Work

This Is How You Need to Approach Reddit for AI Search in 2026

How situational, persona-driven content (GEO/AEO) becomes the instruction manual for Google’s AI-powered ads.

Want Better Ad performance next year? Start With Better SEO

From Awareness to Authority: How the traditional PR model is collapsing in the face of AI Search.

Why PR is Now the Key to Training ChatGPT on Your Brand

This is what CMOs need to know about GEO/AEO and its relationship with SEO.

A CMO’s Guide to GEO/AEO

What Google see's as the next era of search

Google Outlines the New Era of Search

This is what you need to know about AI content and it's impact on SE

Will AI Content Hurt Your eCommerce SEO?

Part 1 of our 4-part series explores Situational Search and what it means for future-proofing your content in the era of AI Search.

Situational Search: How To Get Your Brand Discovered in LLMs

Discover our new content framework designed to help eCommerce brands future-proof their content for AI Search. 

AI Search: Future Proofing Your Content

Getting off the AI hype, this is what you need to know about SEO if you work at an eCom brand.

SEO eCommerce Predictions for 2025

All eCommerce websites need to implement these 9 SEO fundamentals.

9 Must-Have SEO Checklist Items for Your eCommerce Site

Think like a marketer: Will users prefer to chat instead of search?

Chat vs Search

Insights into the kind of data that's already available from ChatGPT, Perplexity etc.

This is What LLM AI Reporting Looks Like

Quick steps to take to improve the attribution of organic via GA4.

Improve Your Organic Attribution

Should you dynamically generate content at scale? With the rise of AI, this question has become increasingly common in the eCommerce world, making SEOs nervous. Here's why.

Mass Content Creation - Don’t F*ck It Up

With the rise of LLMs in search, there's ongoing discussion about whether this will make traditional Google search obsolete and if "GEO" should be considered separate from SEO.

How Does The Rise of LLMs Impact How We Should Approach eCom SEO?

10 questions to understand an SEOs role during a migration

The Website Migration SEO Checklist: 10 Questions That Save Your Rankings

Summary of where we're at with the launch of AI search and the impact on eCommerce

AI Search is Here

Too many eCom brands treat retention as an acquisition channel. This is driven from a paid media short term mindset that runs through the culture of most marketing teams.

Introducing The Retention Loop

AI Search Is Transforming Your Customers' Buying Behaviour: This is What You Need to Know.


SEO - The New Brand Channel?

UPDATED: After discussions with other eCom leaders, here's what we want to clarify.

UPDATED: SEO the Brand Channel -Insights After Industry Feedback

Branded mentions have emerged as the strongest correlating factor with brand appearance in AI overviews. Here's what this means for eCommerce brands.

AI Search Is Changing Digital PR for eCommerce - Here’s How to Stay Ahead

In this new era of AI Search - where a potential customer can take a picture of their bookcase and ask "What should I read next?" - marketers must adapt their content strategies to thrive in this expanding search landscape. This post launches a mini-series focused on one critical question: "How do eCommerce brands future-proof their content for AI Search?"

AI Search: Future proofing your content

A mini-series focused on one critical question

Ready to be the answer^™? Let's build the strategy that makes your brand the one customers, and LLMs, find first.

Where To Find Us

Uncommon Liverpool Street

Cubo Sheffield

Ready to be the answer™? Let's build the strategy that makes your brand the one customers, and LLMs, find first.

Where To Find Us

Uncommon Liverpool Street

Cubo Sheffield

Ready to be the answer^™? Let's build the strategy that makes your brand the one customers, and LLMs, find first.