Most PR agencies don't understand eCommerce site structure like we do. We earn high-impact coverage in the titles your personas trust, then build the links and citations to the pages that move revenue so you rank in Google and get recommended in AI answers from the same work.
Your customers still read the same trusted titles & they're just as likely to ask an LLM what to buy as they are to Google it. Both run on the same output: authority from sources they already trust.
PR is now the most direct way to earn it. A mention in the right publication does three jobs at once as it reaches your persona, it feeds the signals that lift you in organic search, and it's a primary input into what AI engines recommend. We build for all three in one strategy.
TALA
Piglet in Bed
Forthglade
HEAL's
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Vitabiotics
Confused.com
NIO Cocktails
We score every opportunity with our proprietary NOVOS Signal measurement criteria before we chase it for relevance to your personas, authority that LLMs weight, and a link to a page that actually matters. That discipline shows up in our numbers:
Digital PR bridges creative storytelling and your search strategy securing coverage in the publications that matter, with links built to the categories that move organic performance. Today it does more, as the same authority that lifts you in Google is what gets you cited in AI answers. We build both at once.
We don't chase vanity metrics. We build deep links with one objective: positive movement in your organic performance and AI visibility.
Every idea, data-led or reactive, is designed to earn coverage that impacts performance, not just headlines for the sake of headlines.
We connect with the right journalists, from top-tier nationals to niche industry titles, based on where your audience actually is.
We build links with intent - directly to your PDPs, PLPs and other key commercial pages.
We track trends and breaking news daily so we never miss the chance to place your brand at the heart of the story.
Complete transparency. Every link goes into your live tracker, and monthly reports go beyond link counts to show real impact on rankings, traffic and AI visibility.
We’ve helped over 200 brands scale their backlink profile including Bloom & Wild, HEAL's and many other household names, whilst delivering SEO growth.
Data-led ideation meets rigorous SEO and AI-authority practice, driving both coverage and organic ROI.
Consistent momentum, not one-off campaigns.
We show how campaigns influence rankings, traffic, conversions and AI visibility, not just link counts.
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."
Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"
Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."
Dilan Arican
SEO Manager
Get in touch to explore a Digital PR partnership with our award winning team.