Supplementing Vitabiotics Growth With 46% More Revenue

46% rise in organic revenue

200% growth in non-brand keyword rankings

Earned 260 backlinks in a year, exceeding our coverage target by 144.9%

The Client

Vitabiotics is the UK’s leading vitamin and supplement supplier, offering a range of premium products suitable for every stage of life across ranges like Pregnacare, Wellman, Wellwoman and more.

The Challenge

They initially approached us seeking a Growth Plan to support their business strategy, before coming on board as a full-time client having experienced rapid growth as a result of our recommendations. Due to legal restrictions and officially recognised health claims, finding a balance between the language Vitabiotics can use and the way people actually search was always going to be the biggest challenge.

The Objectives

As Vitabiotics heavily rely on their industry-leading position, we worked with them to understand how a new generation of customers that didn’t know about their products are searching to better align their website.

Strategy Highlights

Built on Vitabiotics’ brand trust and increased their reach by focusing on growing organic traffic through non-brand searches in the competitive YMYL space
Created a content calendar focused on topics related to our highest-priority PLPs and external link-building efforts
We implemented a PR strategy that combined creative outreach and authoritative content to resonate with our target audience. Our approach involved collaborating with third-party experts to lend credibility and authority to the campaign. These experts helped craft creative mailers tailored to Vitabiotics' key product categories, like pregnancy, kids' vitamins, energy and other high-priority areas.

The Results

46% rise in organic revenue

200% growth in non-brand keyword rankings

Earned 260 backlinks, exceeding our link target by 144.9%

“Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results. We’re thrilled with the progress and excited to continue growing with NOVOS' support.”

Dilan Arican, SEO Manager at Vitabiotics

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