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eCommerce migration support that protects your revenue

A migration is the single project where SEO can go badly wrong and where the damage is hardest to undo. We've run 100+ replatforms and domain moves, from 500,000+ URL sites to multi-market global domains, with a track record of protecting traffic through every one. There's no secret to it, it's just a clear process and strong planning. We bring both.

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Our agency was built on migrations.

We've lived every change ourselves: Magento to Shopify to headless and beyond, across multiple markets, domains, rebrands and acquisitions. 100+ replatforming and domain projects. Our migration process breaks into five stages, so everything's done to a high standard, in lockstep with every other team involved.

Two ways to work with us, depending on the support you need:

Consultancy

You get our full migration process and step-by-step checklist. We manage the migration from an SEO perspective, making sure the right conversations happen with the right people so your performance is never put at risk. We'll help build business cases for changes along the way (deleting pages, rebranding), and cover pre- and post-migration reporting and checks

Deliverable Support

Everything in Consultancy, plus our team hands-on: redirect mapping, meta checks, content migration checks, redirect testing and final reporting once you're live.
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The Body Shop logo
LUSH
Creed Fragrances
Drybar
Sylvanian Families logo
Derek Rose logo
Muji logo
Watches of Switzerland Group logo
Osprey
Timex
The Body Shop logo
LUSH
Creed Fragrances
Drybar
Sylvanian Families logo
Derek Rose logo
Muji logo
Watches of Switzerland Group logo
Osprey
Timex

A migration doesn't just risk rankings anymore. It risks your AI visibility.

Get redirects, structure or content wrong in a migration and you don't only lose Google rankings, you lose the authority and citations that decide whether AI engines still surface and recommend you. We protect both: the organic revenue you have today, and the AI discovery you'll depend on tomorrow.

What Our Clients Say

Michael O'Connor

"The team were amazing and handled a complex re-platform with us, not only hitting our goal of zero traffic loss but we even saw a slight increase in traffic post migration. Nothing was too much trouble for the NOVOS team, and they were able to work well with all levels of the organisation along with key external third parties. Their knowledge of the Shopify Plus platform and architecture was second to none and I wouldn’t hesitate to work with NOVOS again."

Michael O'Connor

Antler

Geoff Bull

“We’re delighted with the work NOVOS have done for us, getting through a major site migration without a hitch followed by the content team doing fantastic work to improve our overall targeting.”

Geoff Bull

Swyft

Matthew Mcgovern

"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern

Osprey

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UK Search Awards logo
European Agency Awards logo
UK Agency Awards logo
Great Place to Work Certified
Global Search Awards logo
The Drum Awards logo
Global Agency Awards logo
European Search Awards logo
UK Search Awards logo
European Agency Awards logo
UK Agency Awards logo
Great Place to Work Certified
Global Search Awards logo
The Drum Awards logo
Global Agency Awards logo
European Search Awards logo

Never migrate without SEO. Just don't do it.

We’d love to help you with your migration, and we're the best out there to do so.