Knowledge Hub

Featured

• AI Search: Future proofing your content
• How To Create An Outreach Tracker In Google Sheets For Digital PR Link Building
• wpm@ Shopify URLs found in Search Console?
• Acting your age: Revealing the age gaps in Netflix’s most popular teen movies and shows
• The 10 Best JavaScript Minification Tools
• How to use the ICE framework to prioritise technical tickets for SEO

eCommerce

• 10 SEO eCom Predictions for 2025
• How To Manage Out Of Stock Products For SEO On Your eCommerce Store
• Ultimate SEO Guide to eCommerce Pagination
• 6 SEO recommendations every international eCom website should implement
• How to Leverage Internal Linking for SEO
• How to use the ICE framework to prioritise technical tickets for SEO

eCommerce Sessions

• An Interview with Ben Stinson from Purely Diamonds
• Organic eCom Interview Episode 1: Jake Newbould at Sarah Raven

Relevancy Tool

• 4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies
• Introducing the Relevancy Tool by NOVOS
• Relevancy Tool 101: A Guide by NOVOS
• 4 Key Benefits to Using the Relevancy Tool in Digital PR Campaigns
• How We Built the Relevancy Tool

SEO

• How Does the Rise of LLMs Impact How we Should Approach SEO?

Headless & Javascript

• Your simplified guide to SEO for Headless CMS
• SEO for Angular eCommerce Websites
• Common JavaScript FAQs for SEO

Shopify

• How to FIND and CREATE custom XML sitemaps in Shopify
• How to add schema tags to Shopify
• How To Implement Product Page Breadcrumbs On Shopify

Content

• The ultimate guide to optimising product pages (PDPs) for SEO
• Our Favourite eCom Brand Tone of Voice Examples
• 7 Brands with killer product descriptions that Google loves
• 8 Examples of excellent E-A-T content on eCommerce websites

Digital PR

• How To Create An Outreach Tracker In Google Sheets For Digital PR Link Building
• 6 Digital PR Trends To Watch in 2025
• The SEO benefits of building backlinks across multiple international markets
• A Guide to Backlink Metrics: Which Should You Be Using and Why?
• How to Earn Coverage with Expert Commentary

Migrations

• The Ultimate Guide to A Shopify Website Migration in 2026
• eCommerce SEO Tips for Rebranding, Company Mergers & Site Migrations

Data

• How To Add Schema Markup Using Google Tag Manager
• The 10 Best JavaScript Minification Tools
• Acting your age: Revealing the age gaps in Netflix’s most popular teen movies and shows
• Core Web Vitals Report Automation in Python: A Step by Step Guide